5 Ways an Agent Could Guide an Athlete To the Right Endorsement

It’s not hard to see how athletes make a living from endorsements. Being able to make money for your athlete, and yourself, is one of the main concerns of a sports agent.

It is not the only thing that a professional sports agent should be interested.

All endorsements may not be created equal. It doesn’t matter how much money you have to spend.

Guidance for your athlete towards the right endorsement

Here are five methods a sports agent could use to guide an athlete towards the right endorsements.

1. Be Values-Centered

Some athletes have a different outlook. Some are passionate for animals or travel. Some people are drawn to the finer things in life. Some others prefer hot dogs to foie gras. A sports agent can help you find endorsements that accurately reflect the values of the athletes under your care.

One athlete may like the newest apparel, while another might prefer the latest tech. Your athletes will be happier sponsors and athletes if they are able to get to know you well.

2. Think about the Future

However, not all athletes will have a long-lasting and injury-free professional career. Golfers can stay active for decades, while football players typically last only 10 years. Given the differences in how long an individual athlete will be in the spotlight, it is important to think about the future. It includes whether endorsements can be gained after retirement and endorsements that will pay substantial amounts during their active years.

3. Think Local

Yes, it is always a good idea at least to pursue the biggest endorsements possible (provided they do not conflict with your clients values). PepsiCoke and Nike, Adidas and Under Armour are the big corporations that tend to pay the highest salaries. Don’t forget to take advantage of smaller and more lucrative opportunities locally if you want to win a big prize.

Your client’s brand can be built by building a comprehensive portfolio that incorporates a local and personal touch.

4. Don’t be passive

It’s quite common for sports agents to start representing athletes in their 20’s. Although most young athletes understand they need guidance to navigate the worlds of money & sports, some athletes – or their parents – may have ideas that are detrimental to their career.

You shouldn’t be passive when dealing with athletes who think that endorsements from Hooters are all they care about. Offer advice with respect, but with no qualms. If you and your client cannot agree on a point, don’t be ashamed to say so. Try to be assertive but also truthful in any way that you can. To serve both athletes and their agents well, the relationship between them must be honest.

5. Be realistic

Many of the athletes you represent won’t be able reach the same level of fame and legacy as Mia Hamm or Michael Jordan. But that doesn’t mean they won’t be able to get good endorsements, and even make decent money. It is important to be realistic with your clients’ potential, but also to make sure you are not setting unrealistic goals.

Try to be realistic about their talents, charisma, and other factors that can impact endorsement opportunities and payouts. It is crucial to their success as well as yours. Without it, you and the athletes who you serve could be struggling.

A great sports agent doesn’t only have to work with great athletes. A great sports agent will also help his athletes to find the best endorsements for their current and future financial needs.